Corporate Social Opportunity: how brands are succeeding through social purpose

Corporate Social Opportunity: how brands are succeeding through social purpose

The latest research shows that Government, the media and the business sector are all experiencing an unprecedented breakdown in public trust – a phenomenon that has the potential to grow as Millennials and Generation Z consumers make ethical decisions in how they access information, which products and services they buy, and where they work.

Our next Perspectives roundtable event will look at how some of the world’s best brands are now making a radical move from traditional Corporate Social Responsibility into the arena of Social Purpose – and seeing consumer trust impacting positively on reputation, profile and sales.

The discussion will be led by Hil Berg, who partners Kaleidoscope on strategic projects. Hil has worked for many household name brands and her work in social change communications includes a current brief to develop social responsibility strategy for Iceland Foods. She will give a short informal talk, after which we will open up the debate to the table.

Date: Thursday 19th October 2017

Time: 6pm - 8pm

Location: Central Liverpool

If you are interested in coming along to this event please email us.