Here’s why you need a creative strategy (and what it is and isn’t)
Read about what a creative strategy is and isn’t and why you should create one.
A number of Merseyside locations recently made it into the top 20 of the ‘Happy at Home Index’, which ranks places across the UK based on how happy people are with where they live. But how does the region build from here and what does it need to do to ensure it retains its relevance and currency for the future?
We recently held the fifth event in our Perspectives series at which we explored the power of Influencer Marketing and how targeting people who influence can create not only a wider reach to customers, but also a more trusted, meaningful and effective connection to brands.
Yes, we are all looking at our devices, all the time. Yes, we are living in a tech-driven digital boom. And yes, innovation is creating some wonderful toys for marketers to play with. But amidst all of this, is there still a role for the humble medium of print in the marketing mix? Does print still matter?
Our first Perspectives event, organised by Kaleidoscope and Hilary Berg Consulting, took place on 2nd March with a highly interesting and valuable roundtable discussion on the issue of social innovation. The discussion was led by Iain Hennessey, Clinical Innovation Director at Alder Hey Children’s Hospital, who gave an insight into the fantastic partnership work with organisations such as Panasonic and Sony that is leading to some true innovation in the fight to improve children’s health.
From a 5.30am bread van run, to postie feuds. Red meat & vinyl to dishwashing & apple pies. Between picking strawberries in Sussex and running errands for ad agencies in Liverpool. Our own Mike Edwards shares his stories of first forrays into the world of work. We are Kaleidoscope. And we shape experiences.
Today’s consumer demands more than ever. They don’t want brands - they want experiences. They expect to be able to have a conversation with their brands and they expect to be listened to. They don’t want just a beautiful logo, a hollow brand promise or a call centre being ‘on message', they want a full, authentic experience.
As we take our first steps into 2016, it’s a great time to reflect on what has been achieved in the previous twelve months and start planning for an exciting year ahead. For marketers, a crucial part of this process is to consider trends in the industry and how they may impact your plans.