A brand refresh for national charity The Reader
We are proud to have worked with national charity, The Reader, to refresh its visual identity for its corporate brand and family of visitor experiences.
The Reader, which has spent more than 20 years bringing people together and books to life, commissioned us to update its brand as it prepares to re-open its headquarters in Liverpool’s Calderstones Park following a £5m refurbishment.
The refresh was designed to communicate the warmth and connection of the ‘Reading Revolution’ at the heart of The Reader’s work.
The Reader began life in 1997 as a magazine created by Dr Jane Davis MBE. In 2008, The Reader charity launched, to improve wellbeing, reduce social isolation and build stronger, healthier communities.
Through a growing movement of 1,000 volunteers and partners across health, criminal justice and the community, more than 500 Shared Reading groups take place each week in care homes, hospitals, prisons, homeless shelters, libraries and community spaces.
Jo Spragg, Head of Communications at The Reader, said: “As the vision for The Reader at Calderstones comes to life and the Shared Reading movement continues to grow at home and abroad, we wanted all aspects of our brand to reflect who we are today – a radical and warm organisation with people and literature at our heart.”
The updated identity includes a refined version of The Reader’s previous organisational logo, that will help the charity to engage a more age-diverse audience as it looks to make a difference to more lives. By increasing the point size of ‘The Reader’ to match the size of the 'R' graphic, the logo now takes on a more simplified and clearer design which will work effectively across both print and digital platforms.
A key part of the brief was to also create a family of sub-brands for the existing visitor experiences on offer – the Storybarn, Ice Cream Parlour and Café – which would go hand-in-hand with The Reader and Mansion House branding. Each sub-brand is clearly defined and has its own visual identity, with a different icon and pantone colour to represent each individual experience, whilst maintaining their connection to the overarching brand through a hand-drawn visual style.
Managing Director, James Kirk said: “We have been very fortunate to work with some inspiring people and organisations over the years, but The Reader may be one of the best we have ever worked with. We are proud to have developed the new identity for the organisation and look forward to following their next exciting chapter.”
The Reader is currently rolling out the new identity externally and plans to update its websites as part of a broader digital project set to start later this month.