An identity for a new consultancy
We have been privileged to recently work on the brand development for a new, sustainability-focused consultancy. Real Worth specialises in Sustainable Return on Investment (SuROI) and uses a unique, credible and well-evidenced approach to place a monetary value on social and environmental change. This helps to create better and more sustainable outcomes for organisations and wider society.
Our work has initially focused on creating a visual identity for the business – comprising of a core logo, graphic devices, colour palettes and fonts - which will be used to launch the business to a global audience in the coming months. In parallel we have crafted a suite of corporate stationery for the business alongside the ongoing development of an engaging new website.
Throughout the project we have strived to deliver a creative solution that delivers against the brand platform of the business. This has been achieved through careful selection of a natural colour palette, a modern and friendly typeface and an iconic graphic device. This has led us to an identity that blends the social and environmental outlook of the business with the clarity and commercial insight of a corporate consultancy.
Phil Higham, Director of Real Worth said: “James, the two Mikes and the Kaleidoscope team were a great help to us in planning for and helping us to deliver the re-branding of our new scale-up business. Impressively creative – yes of course! – but also very approachable, knowledgeable, challenging and entirely dependable. The initial feedback we have had from our customers and partners on the new branding has been very positive and is already creating new and exciting opportunities for us”.
The new website has recently launched, please take a look! www.realworth.org