Liverpool - a pioneering city

Liverpool - a pioneering city

Liverpool has an incredible history of being a pioneer. Whether it is in health, housing, music, sport or trade, the city has led the way in many crucial elements of society in the UK and beyond.

With this in mind, and as a proud Liverpool-based agency, we wanted to explore this history further with our clients and friends. And so, we used our most recent Perspectives event to ask ourselves how well do we really know the buildings, stories and people that have been behind the pioneering heritage of our great city?

To help us, and our group of 12, we based the event around a walking tour of the city. It was led by Paul Beesley, a professional Blue Badge Tour Guide. Paul is also well known as a BBC radio presenter and to many leisure groups, conferences, companies and individual visitors to the Liverpool City Region.

Liverpool is, and always has been a passionate, controversial place, an atypical British City. We love that Paul mirrors this attitude, so the tour took an edgy look at our history – what was and might have been, where did we go wrong, and of course, what about the future? Will we get it right?

There was plenty of debate which touched on many aspects of the city and what it means to the brand of the city, the billions of pounds of potential investment, its residents and the millions of visitors that we see every year. The potential loss of World Heritage Status (WHS) and its implications for the city’s proposition was one such issue. While many of the group didn’t want to lose WHS, if it held back Peel’s exciting, ambitious plans for the North docks it would be a price we would have to pay.

Liverpool One received high praise in the discussion, owing to the fantastic role it has played in raising the city’s profile, setting high standards in service, its architectural vision and its role in connecting the city centre to the docks.

While Will Alsop’s Fourth Grace was fondly remembered, there was also a lively debate on whether the area in front of the Three Graces is really the right place for a temporary fair and festival? Would it be allowed in other major international cities? Does it damage our brand as a progressive city or is it simply that the income is handy to bolster the council offers?

That left just the matter of a few drinks to reflect on what had been learnt on a very different and entertaining evening.

For us, this was a fascinating event given our significant experience of working on regeneration programmes across the city region. Most recently we have worked with Regenerating Liverpool to design and develop their new website that acts as the gateway to global investors and showcases the incredible projects underway across the city. Take a look www.regeneratingliverpool.com

Thanks of course to Paul and everyone who attended.

The next Perspectives event will be held in the Autumn. Look out for the details on our website and social feeds.