The possibilities of rail travel...
We have recently produced a new campaign for Merseyrail’s season ticket, Railpass.
Merseyrail commissioned us to develop a campaign to increase Railpass sales, with January being a key time of year to encourage passengers to renew or start buying their tickets.
We responded with an original approach to capture people’s imaginations, reminding them of the outlandish possibilities open to travellers who save with their season ticket, Railpass.
“We had great fun working with this concept for Merseyrail. Ultimately, we wanted to add a sense of personality and humour into Railpass, and we really hope customers will connect with it” said Kaleidoscope’s Creative Director, Mike Danher.
The campaign is currently being rolled out in key locations across Merseyside and encompasses digital, social and print channels.