Two CIPR Gold Awards!
We were delighted to celebrate two award wins with our friends from Alder Hey CAMHS at the 2015 CIPR North West PRide Awards ceremony for the campaign ‘Taking a fresh look at mental health’.
The campaign sought to tackle the stigma around mental health in young people and help those suffering in silence to seek help and information. It won the Gold Award in the Public Sector Campaign and Healthcare Campaign categories.
The judges comments included a reflection on how they were really impressed by the “effective use of young service users to shape, develop and own the tactics, which resulted in the achievement of changed perceptions.”
We are thrilled to see such a fantastic campaign recognised in this way, as it shows how collaboration and co-creation really can create positive change. We’re proud to have played a role in it and wish the Fresh team continued success in the future.
Read more about the project in the case study.