James is a strategically-minded marketer, who loves to shape the direction of programmes and draws on a wealth of experience to inform the effective implementation of campaigns.
He has led programmes that have shaped the experiences of customers, communities and employees for clients across many sectors including utilities, pharmaceuticals, construction, government and the NHS.
Although his work has spanned many issues, James believes it is crucial for any creative communications programme to work around a consistent set of principles — keep things simple, be bold and embrace collaboration.
"For me, the way that Disney shaped my family's experience in Florida was incredible. The blend of imagination, craft, commitment and consistency shows how brands can truly connect with audiences."