• Capacity
  • Capacity
  • Capacity
  • Capacity
  • Capacity
  • Capacity
  • Capacity

Capacity

A brand identity for a socially-focused joint venture

Capacity was founded by partners Catch22, Interserve PLC, Big Society Capital and Clubfinance. It works in the public sector space, supported by public investment, to bring public, private and third sector organisations together through a common goal: to rethink and reimagine how public services are delivered.

The vision of Capacity is a culture of collaboration, where commissioners, investors, companies and not-for-profit groups work together to achieve more with less and instigate significant change – creating solutions to achieve the very best results and the most sustainable value, across all of our public services. Through this it wants everybody to have a good place to live, a purpose and good people around them to offer support.

We worked collaboratively with Capacity to develop its brand for launch – encompassing the name, narrative, visual identity, guidelines and a responsive website. Our creative solution focuses on the positive, optimistic outlook of Capacity – a sense of energy and confidence that is required to build the capability of the Voluntary, Community and Social Enterprise sector in the Liverpool City Region. This was delivered through a core mark that is based on the notion of 'lifting the lid' of the potential of the region, using clean and angular lines that are carried throughout all communications to reflect the upward motion of Capacity, in conjunction with a bright and vibrant colour palette to reflect the diversity of the projects that Capacity will be tackling.

For more information on this project contact James Kirk.