• Cheshire West and Chester Council
  • Cheshire West and Chester Council
  • Cheshire West and Chester Council
  • Cheshire West and Chester Council
  • Cheshire West and Chester Council

Cheshire West and Chester Council

Capturing the essence of a town

Identity distinguishes a place from place or city from city.

Chris Murray

This was the starting point for our work with Cheshire West and Chester Council, as we were commissioned to develop a new identity for the market town of Neston and its surrounding villages.

With the twin objectives of attracting more visitors and encouraging more local people to shop in the town, we wanted to find a way to capture the essence of what makes Neston an interesting, attractive and different place.

Through a large number of interviews with visitors to the area and a collaborative workshop with key community and business stakeholders, we were able to identify three key insights about Neston as place where you can touch history, embrace nature and discover community spirit.

These insights underpinned our creative development, which initially focused on the development of a core mark and positioning statement that was reflective of the Viking origins of Neston and symbolic of the history that connects the five surrounding villages.

The identity was then applied to a wide range of touchpoints across the town and surrounding region to enable the new brand to build strong connections with local people in many aspects of daily life.

For more information on this project, please contact James Kirk.