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Shaping a new conversation about mental health

Effectively, change is almost impossible without collaboration, cooperation and consensus.

Simon Mainwaring

This was the guiding principle behind our approach when we worked with Alder Hey CAMHS to increase public understanding and awareness of mental health, tackle the stigma associated with it and engage young people more effectively.

Working hand-in-hand with a group of inspirational young people, we developed a new brand and campaign to enable them to do this. Through a series of interactive working sessions and welcoming the young people to work with us in the office, we were able to develop a creative approach that was truly co-created.

The identity adopted a friendly, doodle-like style and conveys a conversational tone to support the young people’s ambition to 'start a new conversation' about mental health. A multi-layered campaign has since been implemented that has embraced digital, print, face-to-face and PR.

The achievements of the campaign have recently been recognised at the 2015 CIPR North West PRide Awards, as it won a Gold Award in both the Public Sector Campaign and Healthcare Campaign categories.

For more information on this project, please contact James Kirk.