RealWorth is a a new, sustainability-focused business consultancy. It specialises in Sustainable Return on Investment (SuROI) and uses a unique, credible and well-evidenced approach to place a monetary value on social and environmental change. This helps to create better and more sustainable outcomes for organisations and wider society.
We worked with the founding Directors of RealWorth to develop their brand ahead of the business launch. Our work initially focused on creating a visual identity for the business – comprising of a core logo, graphic devices, colour palettes and fonts - which is now being used to engage a global audience. In parallel we crafted a suite of corporate stationery for the business alongside the development of an engaging new website.
Throughout the project we strived to deliver a creative solution that delivered against the brand platform of the business - valuing sustainable change. This was achieved through careful selection of a natural colour palette, a modern and friendly typeface and an iconic graphic device - the equals symbol. This led us to an identity that blends the social and environmental outlook of the business with the clarity and commercial insight of a corporate consultancy.
Phil Higham, Director of Real Worth said: “James, the two Mikes and the Kaleidoscope team were a great help to us in planning for and helping us to deliver the branding of our new scale-up business. Impressively creative – yes of course! – but also very approachable, knowledgeable, challenging and entirely dependable. The initial feedback we have had from our customers and partners on the new branding has been very positive and is already creating new and exciting opportunities for us”.
For more information on this project please contact James Kirk.